4 Ways To Achieve Seamless Spa Bookings
Updated: Mar 8, 2022
A recent study conducted by "Spas and Beauty Salons - Global Market Trajectory & Analytics", shows that the Spas and Beauty Salons market promises to show a projected growth of US$52.7 Billion till the year 2027 by a revised compounded annual growth rate (CAGR) of 4.7% in spite of the ongoing Covid-19 pandemic and economic recessions worldwide.
Back in the era of 80s and 90s, spa and salon services were considered luxury services that were reserved only for those who could afford them. But today, we see an increase in beauty consciousness among people as they focus a lot on grooming themselves. This has led to spas and salons being present at every corner of the street being easily available to each and every one of us.
There have been several challenges that have emerged over time and serve as a roadblock for the business. Some of them have been managing and scheduling appointments, creating brand awareness to distinguish the business from the competitors, engaging with customers, and trying to get new customers on board.
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With the advent of technology and the emergence of apps, it has become an easy task to book a service appointment for one’s desired spa and salon. It streamlines the process for the business owner, opening up several possibilities and opportunities for expansion as well.
Struggling through their daily lives, nobody would want additional stress while booking an appointment for their favorite Spa and Salon, as they look forward to it as a place to relax and de-stress themselves. Through a custom app, consumers enjoy a hassle-free booking experience which makes them develop a long relationship with the brand.
Instead of amplifying your brand’s voice, let your customers do the talking. Through easy-to-refer programs through a digital platform, you’re putting the power of word-of-mouth marketing in the customer’s app. By offering a discount service, or a 1+1 offer for a customer and their friend who has joined through their referral, enjoy an easy boost in revenue and market share, without much work!
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Showcase your services, enabling the customer to make the decision to choose their service. Through an easy-to-read banner on a spa app, customers can also understand the ongoing offers during celebratory weeks, like 4th of July special offers! This helps boost customer loyalty through incentivized promotional offers.
Business owners can reward the customers through several loyalty programs through the app as they continue to use it and make bookings. Loyalty points can be collated in the customer’s wallet or account, through the spa app, which can then be used to redeem against other services, during their next visit.
A custom app also helps the business owner takes decisions about certain services, understand the availability of trainers or therapists, and also helps gain a bird’s eye view of customer activity directly. Whether it’s understanding the reviews or analyzing cross-selling patterns for different services; having a streamlined dashboard in the backend empowers any spa or salon business owner with direct access to customer data.
If you own a spa or salon and want to make a difference, we’d be happy to build a customized app according to your needs and specifications.