Today’s closely connected world has slowly led to the age of consumerism. With modern technology and the deeper reach of the internet, consumers are not only aware but also have much higher demands and expectations. The move towards mobile apps and the “always online” phenomenon has made the consumer far more important than ever before.
This new era of digital transformation has altered the relationship between a consumer and brand significantly, playing an important role when it comes to the growth of small businesses while trying to reach the right audiences. The ongoing pandemic has further pushed accelerated the paradigm shift from traditional to digital with 41% of businesses have implemented innovative or disruptive changes in their business in order to survive and thrive.
As per the Gartner survey, a 5% increase in retention can increase profits and the will of customers to take the final step of making the purchase by 25% – 125%. Customers expect the content they consume to be relevant to their preferences and be accessible on the device of their choice. After this, the consumer comes on the analysis stage and processes the content with time, and makes an informed choice to opt for a product or service.
We understand the business needs of small enterprises and we help them come on board and explore the possibilities online by helping them get on the digital bandwagon. Here are five reasons why having a customized app for your business would be the best investment:
1. Online Presence through Apps
According to App Annie, global consumers are now spending an average of 4.2 hours per day using apps on their smartphones. Users now prefer using their smartphones for faster and efficient surfing along with a pleasant user experience. We at sWorks help you get a high-quality business app for your brand enabling visibility and reaching more clients and generating more leads return on investment.
2. Streamlining Operations
Having a customized mobile app is the best way to ensure a delightful user experience, especially if you wish to retain users, as it’s built keeping an audience set in mind. Characteristics and functions vary according to the needs of particular businesses. The apps we create ensure you a customized dashboard to oversee and manage the daily operations of your business. It is cost-effective and time-efficient and lets you focus on scaling up rather than being stuck on paperwork.
Want to make the most of your business? Go digital, with a personalized app for your business. Click here to learn more.
3. Enhanced the Customer Experience
The best apps are those which have the power to fully integrate into the daily lives of users and stay relevant by introducing new functions every now and then. A happy customer is the most valuable one and it is rightly so, as returning customers are 9 times more likely to buy than a newly acquired customer. Customers using apps to shop tend to spend twice as much as those on desktop or mobile sites. This is why having a customized, user-friendly in-app experience for customers helps differentiate your business from the rest.
4. Customer Loyalty and Rewards
According to Excentus, 36% of consumers shop more frequently on apps where they can earn rewards and use loyalty points. Gratifying customers who have been loyal to your business helps build a healthy relationship. Customer loyalty points and rewards are given to regular customers which ensure they refer your business to other potential ones.
5. Convenient Payments
Digital payments have quickly picked up the pace with the use of convenient digital wallets. It is estimated to cross over $220 billion in transaction value in the United States by 2023. Our apps provide a safe and secure payment gateway that eliminates hassles during checkout and eases transactions with just a few clicks. This allows the customer to build trust in the brand as they end up paying only for the things they want to purchase.
Ready to get started with building and customizing your own app? Click here to get started!