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Your Local Taxi Business Needs an App: Here’s Why

In today’s world, smartphones are an extension of people’s lives. Through their phones, they’re able to order food, get deliveries, and more! While local businesses enjoy the support of the community, with higher customer satisfaction and trust, the likes of Uber and Lyft, can also take a big chunk of your business revenue.

Boost Revenue with an On-Demand Taxi App
Boost Revenue with an On-Demand Taxi App

According to this study, 7 in 10 internet users are spending more time using mobile phones compared to pre-pandemic levels. It’s predicted to be continued behavior, even once we move back to normalcy.

To keep a competitive edge, and to survive into the future, it’s imperative that local taxi businesses adopt an app that can help customers in the area easily find them, book a ride and show their support for their community.

Get started with your taxi app today, with sWorks. Know more about us here.

Here are 5 reasons why you should get an app for your taxi business:

1. Customer Relationship: For a local business, it’s essential to establish a good relationship with your customers, since a lot of them become repeat customers in the area. With a taxi app for your business, you can implement a rewards program, with custom coupon codes or vouchers for your riders, which will build customer loyalty and also boost your business revenue through repeat bookings.

2. Simplified Process: Allow your customers to discover you easily. While phone bookings still exist, having an app on a phone home screen for any customer will simplify the booking process, and also create a seamless experience for you in maintaining your rider and driver allocations. An app will also enable you to track the number of rides being taken by a driver or a rider, or you can completely automate the accounting process as well.

3. Increased Revenue: Offer app users multiple payment options including cash, card, vouchers, payment through phone technology, or any other digital format. This leads to a boost in revenue streams as customers prefer paying in whichever way they find convenient. Personalize your taxi business and the rider experience. During repeat bookings, the app can suggest the preferred payment method the customer used in their past rides. All of this can be integrated into a payment system in the backend, offering a technology-driven revenue collection system and eliminating manual effort.

How do multiple payment options boost your business? Read our detailed blog here.

4. Quicker Recall: As customers start using the app more and more to book rides, they will also have a higher recall of your brand when they’d like to book a ride, eventually preferring to travel by their local taxi business rather than an Uber or a Lyft. However, this change in customer preference can only be driven, if your taxi business has an app, providing a seamless experience that matches what’s offered by leaders in the taxi industry.

5. Direct Engagement: Provide your business with a valuable platform to drive marketing communications, notifications helping you gain visibility, increase ride bookings and also, become a channel to share updates or personalized messaging to your customer. This extra layer of engagement eventually results in a better relationship with customers and also helps tailor content based on their preferences.

Want to get started with your personalized taxi app and improve revenue? Get a prototype, tailored to your business, starting at $500. Click here to know more.


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